01
Module 01
Paid Advertising Foundations
- Paid media funnel and campaign objectives
- Reach, traffic, leads and conversions
- Audience intent and targeting
- Budget planning and basic unit economics
- Ad account structure and naming conventions
Digital Marketing
Meta & Google Ads
₹14,999₹19,999Offer price
A performance-marketing course focused on paid acquisition across Meta and Google. Learn campaign structure, audience and keyword selection, creative testing, budgets, conversion tracking concepts, optimisation and reporting.
humanTech CoursesLearn • Practise • Build • Grow
Course at a glance
Duration2 Months
Offer price₹14,999
Class formatLive online
Schedule5 days / week
Session1–1.5 hours
Start this course
Complete course overview
Learn the skill from foundation to practice.
A performance-marketing course focused on paid acquisition across Meta and Google. Learn campaign structure, audience and keyword selection, creative testing, budgets, conversion tracking concepts, optimisation and reporting.
What we will cover
Meta Ads Manager • campaign structure • audiences • creatives • Google Search Ads • keywords • bidding • conversion tracking • remarketing • testing • optimisation • reporting
Meta Ads Managercampaign structureaudiencescreativesGoogle Search Adskeywordsbiddingconversion trackingremarketingtestingoptimisationreporting
Learning approach
01Understand the concept
02Practise with guided tasks
03Build a practical outcome
04Review, improve and prepare
Inside the learning experience
See what the course turns into.
Every course connects concepts with practical work. These visual checkpoints give you a quick view of the skills, tools and outcomes you will work toward during the programme.
01 · Core skills
Build the foundation
Meta Ads Manager · campaign structure · audiences · creatives
02 · Practical work
Work with real workflows
Follow guided tasks, examples and project-oriented exercises that mirror how the skill is used in practical settings.
Learn→Practise→Build
03 · Career output
Turn learning into evidence
Organise your projects, explain your approach and prepare for role-relevant conversations and interviews.
SkillsProjectsConfidence
Complete curriculum
Every major topic, step by step.
The modules below show the learning journey. Each module combines explanation, examples, guided practice and revision rather than stopping at a list of tools.
02
Module 02
Meta Ads in Practice
- Campaign and ad-set structure
- Audience creation and exclusions
- Creative formats and ad copy
- Lead, traffic and conversion campaigns
- Testing and optimisation workflow
03
Module 03
Google Search Ads
- Keyword research for paid search
- Search intent and keyword grouping
- Ad groups and responsive search ads
- Negative keywords and search-term analysis
- Budget and bidding fundamentals
04
Module 04
Tracking & Remarketing
- Conversion tracking concepts
- UTM parameters
- Remarketing audiences
- Landing-page alignment
- Attribution limitations and practical measurement
05
Module 05
Optimisation & Reporting
- CTR, CPC, CPM, CPL and ROAS concepts
- Diagnosing weak campaigns
- Creative and audience testing
- Budget reallocation
- Building client-ready campaign reports
By the end of the course
What you should be able to do.
- Build structured Meta campaigns
- Create Google Search campaign plans
- Select audiences and keywords
- Analyse ad performance
- Create optimisation and reporting workflows
Practical learning
Practice is part of the course.
Learning is supported with exercises, guided work and project-oriented tasks so you can turn concepts into evidence of what you can actually do.
- Ad account simulations
- Creative and copy exercises
- Keyword planning
- Campaign budget exercises
- Performance-report practice
Who this course is for
A practical starting point for different learners.
Digital marketing beginners
Freshers
Business owners
Social media professionals
Learners moving into performance marketing
Beyond the syllabus
Learn with support when you get stuck.
Classes are live and practical, with doubt support, recorded-session access and career-oriented preparation. The exact project work and support can be discussed with the humanTech Courses team before enrolment.
Live classes5 days/week
Doubt supportAsk and practise
Recorded sessionsRevise lessons
Career preparationInterview focused
Course journey
From learning to job preparation.
Learn
Build the fundamentals and understand the vocabulary, tools and workflows of the field.
Practise
Work through guided tasks, examples and exercises that make the concepts usable.
Build
Create projects, reports, campaigns or problem sets that demonstrate your learning.
Prepare
Organise your work, explain your projects and practise role-relevant interview questions.
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View course →Ready to begin?
Build a skill you can actually use.
Speak with the humanTech Courses team about the syllabus, schedule and enrolment process.
Talk to an Advisor