Digital Marketing

Digital Marketing

6 MonthsLive virtual classes5 days/week1–1.5 hours
₹60,000₹75,000Offer price

A complete, practical digital marketing program that takes you from fundamentals to campaign planning, content, paid advertising, analytics and client-ready execution. The course is designed for learners who want to understand how digital channels work together and how to turn a marketing brief into an executable campaign.

Digital Marketing course visual
humanTech CoursesLearn • Practise • Build • Grow
Course at a glance
Duration6 Months
Offer price₹60,000
Class formatLive online
Schedule5 days / week
Session1–1.5 hours
Start this course
Complete course overview

Learn the skill from foundation to practice.

A complete, practical digital marketing program that takes you from fundamentals to campaign planning, content, paid advertising, analytics and client-ready execution. The course is designed for learners who want to understand how digital channels work together and how to turn a marketing brief into an executable campaign.

What we will cover

Marketing foundations • SEO • content strategy • social media • Meta Ads • Google Ads • landing pages • analytics • conversion optimisation • campaign reporting • client communication

Marketing foundationsSEOcontent strategysocial mediaMeta AdsGoogle Adslanding pagesanalyticsconversion optimisationcampaign reportingclient communication

Learning approach

01Understand the concept
02Practise with guided tasks
03Build a practical outcome
04Review, improve and prepare
Inside the learning experience

See what the course turns into.

Every course connects concepts with practical work. These visual checkpoints give you a quick view of the skills, tools and outcomes you will work toward during the programme.

01 · Core skills

Build the foundation

Marketing foundations · SEO · content strategy · social media

02 · Practical work

Work with real workflows

Follow guided tasks, examples and project-oriented exercises that mirror how the skill is used in practical settings.

Learn→Practise→Build
03 · Career output

Turn learning into evidence

Organise your projects, explain your approach and prepare for role-relevant conversations and interviews.

SkillsProjectsConfidence
Complete curriculum

Every major topic, step by step.

The modules below show the learning journey. Each module combines explanation, examples, guided practice and revision rather than stopping at a list of tools.

01
Module 01

Digital Marketing Foundations

  • Digital marketing ecosystem and customer journey
  • Audience research, personas and intent
  • Marketing funnels and campaign objectives
  • Brand positioning, offers and calls to action
  • Channel selection and campaign planning
02
Module 02

Content & Copywriting

  • Content pillars and content calendars
  • Researching topics and audience pain points
  • Copywriting for social posts, ads and landing pages
  • Creative briefs, hooks, headlines and CTAs
  • Basic visual-content workflow and content repurposing
03
Module 03

SEO & Organic Growth

  • Keyword research and search intent
  • On-page SEO and content optimisation
  • Technical SEO fundamentals
  • Internal linking, indexing and website structure
  • SEO measurement, audits and reporting
04
Module 04

Social Media Marketing

  • Platform strategy and audience behaviour
  • Instagram, Facebook and LinkedIn content planning
  • Organic growth and engagement workflows
  • Community management and brand consistency
  • Social media reporting and improvement cycles
05
Module 05

Meta Advertising

  • Meta Ads Manager structure
  • Campaign, ad set and ad concepts
  • Audience targeting and retargeting
  • Creative testing, budgets and bidding basics
  • Pixel/conversion concepts and campaign optimisation
06
Module 06

Google Advertising

  • Search campaign structure and keyword intent
  • Match types, negative keywords and ad copy
  • Display, remarketing and campaign fundamentals
  • Conversion tracking concepts
  • Budget allocation and optimisation
07
Module 07

Analytics & Conversion

  • GA4 concepts and traffic analysis
  • UTM tracking and campaign attribution
  • Landing-page structure and CRO basics
  • Reading campaign metrics and diagnosing weak performance
  • Building practical marketing reports
08
Module 08

Real Campaign Practice & Career Preparation

  • Campaign planning from a real brief
  • Executing and documenting practical campaigns
  • Client communication and campaign presentation
  • Portfolio case-study creation
  • Interview preparation and job-oriented practice
By the end of the course

What you should be able to do.

  • Plan a complete digital campaign
  • Understand organic and paid acquisition
  • Work with Meta and Google advertising workflows
  • Read marketing data and create reports
  • Build portfolio-ready campaign case studies
  • Communicate marketing recommendations professionally
Practical learning

Practice is part of the course.

Learning is supported with exercises, guided work and project-oriented tasks so you can turn concepts into evidence of what you can actually do.

  • HumanTech-funded real-money ad practice where applicable and within defined training budgets
  • Real campaign/company-style briefs
  • Campaign reports and optimisation exercises
  • Portfolio case studies
  • Interview and client-presentation practice
Who this course is for

A practical starting point for different learners.

Beginners entering digital marketing
Graduates and freshers
Commerce/non-technical learners
Small-business owners who want structured marketing knowledge
Career switchers
Beyond the syllabus

Learn with support when you get stuck.

Classes are live and practical, with doubt support, recorded-session access and career-oriented preparation. The exact project work and support can be discussed with the humanTech Courses team before enrolment.

Live classes5 days/week
Doubt supportAsk and practise
Recorded sessionsRevise lessons
Career preparationInterview focused
Course journey

From learning to job preparation.

Learn

Build the fundamentals and understand the vocabulary, tools and workflows of the field.

Practise

Work through guided tasks, examples and exercises that make the concepts usable.

Build

Create projects, reports, campaigns or problem sets that demonstrate your learning.

Prepare

Organise your work, explain your projects and practise role-relevant interview questions.

Explore related learning

More paths in Digital Marketing.

If you want to build a broader skill set, these courses may be useful next steps.

2 Months

SEO

A focused SEO program covering the complete workflow from keyword research and technical foundations to on-page optimisation, content, off-page signals, audits and reporting. Learn...

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2 Months

Meta & Google Ads

A performance-marketing course focused on paid acquisition across Meta and Google. Learn campaign structure, audience and keyword selection, creative testing, budgets, conversion t...

₹14,999₹19,999
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2 Months

Social Media Marketing

Learn how to plan, create, publish and measure social media content for brands. The course covers platform strategy, content systems, community workflows, campaign support and prac...

₹9,999₹14,999
View course →
Ready to begin?

Build a skill you can actually use.

Speak with the humanTech Courses team about the syllabus, schedule and enrolment process.

Talk to an Advisor